Double Customer Feedback With in-Store QR Codes

Submitted by lander on Mon, 11/04/2019 - 09:45

From Essential Retail: Timpson doubles customer feedback with in-store QR codes

The retailer is placing QR codes at the point of sale in shops around the UK in order to gather more immediate feedback from consumers, alongside generally encouraging visitors to provide an online review.

Kevin Martin, Timpson’s group online director, says the number of customer comments have doubled since introducing the new method of feedback seven weeks ago in 170 shops.