News and Notes

From A glimpse of the future – developments in smart packaging

A wide-ranging discussion of current trends in smart packaging, with much coverage of QR codes:

In addition to entertainment, QR codes can also facilitate more convenient shopping experiences.

We've added two new words to our SeeMeQR word list: PLAY and WIN.

That makes 37 words in all, so far. We'll be adding more in the future. Let us know if you have any requests.

From KPLR, Channel 11 St. Louis:

Imo’s adds QR codes to pizza boxes with special prize for smartphones

We took a QR Code, QR technology, and placed it on the Imo's box, so if you have an updated iPhone or Android you can scan that and it will open up the augmented reality," said Josh Sample, operating partner at Drive Social Media. "It has a hidden snow globe with Santa going over the Arch. Really gives you a fun, festive experience.

From Mobile Marketer:

Chick-fil-A boosts app downloads 14% with QR codes, analysis finds

QR codes have received fresh traction with marketers after smartphone cameras acquired new scanning capabilities that do not need users to download a separate app in order to read a code, according to UPshow. The latest versions of Android and iOS can read QR codes without the need for downloading a separate app.

From GadgetHacks: Your Pixel Has a Hidden QR Code Reader — Here's How to Use It

Open the default Camera app. Direct the camera app towards a QR code. You will see a small popup just above the shutter button with a preview of the QR code results. Tap on the popup, in our case it's a Wiki link. When you do, you will be directed to the specific location of the QR code, be it a website or a deep link within an app.

From Radio and Television Business Report: NBCUniversal Places Its Bets On ‘ShoppableTV’

QR codes airing during specific moments in TV shows, which would take viewers directly to an e-commerce site, is the solution to spot avoidance the owner of NBC and Telemundo is investing in.

A test on TODAY supposedly generated thousands of scans and, as TechCrunch reported, “six figures in sales ‘within minutes.'”

From Essential Retail: Timpson doubles customer feedback with in-store QR codes

The retailer is placing QR codes at the point of sale in shops around the UK in order to gather more immediate feedback from consumers, alongside generally encouraging visitors to provide an online review.

Kevin Martin, Timpson’s group online director, says the number of customer comments have doubled since introducing the new method of feedback seven weeks ago in 170 shops.

 

From Digital Media Solutions:

QR Codes Are Back And Benefiting Marketers In Many Different Ways

Since 2017, when scanning QR codes became a native feature for Apple and Android phones, QR codes have experienced a revolution. They are now being used everywhere, including traditional direct mail, experiential activations, out of home (OOH) and, of course, across the digital marketing hemisphere in a variety of ways.

Article from Yahoo Finance: $2.1 Billion QR Code Labels Markets - Global Outlook Report 2017-2026

Global QR code labels market accounted for $907.83 million in 2017 and is expected to reach $2,105.85 million by 2026 growing at a CAGR of 9.8% during the forecast period.

Some of the key factors such as rising use of code labels in inventory management and personal use and usage of these codes in storing information such as webpages, URLs, text, and contact information are driving the market growth. However, codes steadiness on a mobile device or smartphone act as the restraining factor for the QR code labels market growth.

Congress sent legislation to President Barack Obama on Thursday that would require most food packages to carry a text label, a symbol or an electronic code readable by smartphone that indicates whether the food contains genetically modified ingredients, or GMOs. - The New York Times, Congress OKs Bill Requiring First GMO Food Labels - July 14, 2016
QR code for GMO foods. SeeMeQR QR code displaying the letters GMO

QR codes are one way the labeling requirement could be met, but this is a pretty controversial approach. See QR Codes for GMO Labeling Could Actually Be a Great Idea. Could for just one example of the debate. So, in SeeMeQR's ongoing effort to make QR codes 'eye-catching and informative', we've created a "GMO" SeeMeQR. This makes clear what the QR code is for, and what information the user will see if they scan it.

We aren't taking a position on the wisdom of the law. But if you're going to use a QR code, why not use one that helps the consumer understand what they are seeing?

As with all SeeMeQR QR codes, these can be created to point to any web page.

They are available now as part of our regular selection.