NBC Showing QR Codes on TV

Submitted by lander on Mon, 11/04/2019 - 09:54

From Radio and Television Business Report: NBCUniversal Places Its Bets On ‘ShoppableTV’

QR codes airing during specific moments in TV shows, which would take viewers directly to an e-commerce site, is the solution to spot avoidance the owner of NBC and Telemundo is investing in.

A test on TODAY supposedly generated thousands of scans and, as TechCrunch reported, “six figures in sales ‘within minutes.'”